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Out with the old, in with the new“!
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One discovery Tim Keiningham and I made a number of years ago, is that simply satisfying a customer isn’t enough to get that customer to become a truly loyal customer.
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Customer loyalty and programs to nurture it are no longer
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Businesses have learned their lesson; keeping customers (specifically profitable ones) is the ticket to survival.
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The customer loyalty movement in 2010 has come a long way from its beginnings in the 1990′s.
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I’ve driven Audi automobiles for almost as long as I’ve been writing about customer relationships.
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The Trump Apprentice TV programs proclaim in their opening credits, “It’s nothing personal, it’s just business!”
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Your Online Customer Community Could be Damaging Customer Loyalty!
Posted on 22. Apr, 2011 by Terry Vavra.
What an absurd thought you might be thinking.
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“Disaster recovery” is something that large organizations trained in quality control principles recognize to be a necessary component of their operations.
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Misguided Loyalty Programs
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business review: Should companies worry about verbal terrorists? Pe...
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hemp: We recently had the opportunity to report customer...
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business review: So it is hard to imagine that the impact on newer ...
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richardatdell: Hi Terry We read your blog post with some interes...
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Doug Pruden: RFM has been the approach of choice for direct mar...
About Terry Vavra
Terry Vavra is a world-acknowledged expert in customer retention strategies, having authored (or co-authored) three groundbreaking books.
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Terry's Books
