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Terry Vavra's Blog

Terry Vavra's Blog

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  • Customer Recognition
  • Customer Relationships
  • Customer Research
  • Customer Satisfaction Measurement
  • Customer Winback
  • Loyalty
  • Managing Experiences
  • Marketing Strategy
  • Word of Mouth

Terry’s Quote of the Week:

Striving for customer retention without the knowledge of which customers are your profitable ones is a recipe for financial disaster.

Articles Available for Download:

  • Measuring the Health of Online Communities
  • Managing Through Rose-Colored Glasses
  • The Impact of Employee and Customer Satisfaction on Retail Sales
  • Driving Share of Wallet with Customer Satisfaction
  • Customer Research, Not Marketing Research
  • Customer Delight and the Bottom Line
  • Is Your SAT Survey Creating Dissatisfied Customers?
  • ISO 9001:2000 And Customer Satisfaction