Archive by Author
A New Year’s Resolution: Examine Your Customerbase
Posted on 12. Jan, 2012 by Terry Vavra.
Out with the old, in with the new“!
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Wishing You a Delightful Holiday!
Posted on 24. Dec, 2011 by Terry Vavra.
One discovery Tim Keiningham and I made a number of years ago, is that simply satisfying a customer isn’t enough to get that customer to become a truly loyal customer.
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Why Loyalty Programs Fail
Posted on 04. Nov, 2011 by Terry Vavra.
Customer loyalty and programs to nurture it are no longer
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Why So Many Loyalty Programs Fail – Part 2
Posted on 06. Oct, 2011 by Terry Vavra.
Businesses have learned their lesson; keeping customers (specifically profitable ones) is the ticket to survival.
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Why So Many Loyalty Programs Fail – Pt. 1
Posted on 27. Aug, 2011 by Terry Vavra.
The customer loyalty movement in 2010 has come a long way from its beginnings in the 1990′s.
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Audi is Driving Me Away!
Posted on 16. May, 2011 by Terry Vavra.
I’ve driven Audi automobiles for almost as long as I’ve been writing about customer relationships.
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“It’s Nothing Personal…”, But It Sure Should Be!
Posted on 08. May, 2011 by Terry Vavra.
The Trump Apprentice TV programs proclaim in their opening credits, “It’s nothing personal, it’s just business!”
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Your Online Customer Community Could be Damaging Customer Loyalty!
Posted on 22. Apr, 2011 by Terry Vavra.
What an absurd thought you might be thinking.
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When Things Go Wrong – And They Will!
Posted on 19. Nov, 2010 by Terry Vavra.
“Disaster recovery” is something that large organizations trained in quality control principles recognize to be a necessary component of their operations.
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Customers Aren’t Equal – Don’t Offer Them Equal Benefits!
Posted on 21. Oct, 2010 by Terry Vavra.
Misguided Loyalty Programs



Terry Vavra is a world-acknowledged expert in customer retention strategies, having authored (or co-authored) three groundbreaking books. 