Archive for 'Customer Recognition'

Buying Back Customers

Posted on 03. Mar, 2010 by Terry Vavra.

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I’ve often said that businesspeople regularly fail to appreciate customers until they lose them.  Suggest spending money on a customer retention program and businesspeople will find every reason not to.  Yet, when a customer defects, they’ll eagerly throw money at the defecting customer in an attempt to win them back - even when they may [...]

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Stop Demoting Customers!

Posted on 23. Apr, 2009 by Terry Vavra.

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When economic times get tough, we all start to examine expenses and “tighten our belts”.  But our customers may be easing off in their spending as well.  That’s why I find it particularly ironic that many businesses turn to their customer loyalty programs for savings.  They appear to fool themselves into thinking that if they [...]

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