Archive for 'Customer Recognition'

Wishing You a Delightful Holiday!

Posted on 24. Dec, 2011 by .

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One discovery Tim Keiningham and I made a number of years ago, is that simply satisfying a customer isn’t enough to get that customer to become a truly loyal customer.

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Audi is Driving Me Away!

Posted on 16. May, 2011 by .

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I’ve driven Audi automobiles for almost as long as I’ve been writing about customer relationships.

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“It’s Nothing Personal…”, But It Sure Should Be!

Posted on 08. May, 2011 by .

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The Trump Apprentice TV programs proclaim in their opening credits, “It’s nothing personal, it’s just business!”

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Customers Aren’t Equal – Don’t Offer Them Equal Benefits!

Posted on 21. Oct, 2010 by .

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Misguided Loyalty Programs

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Buying Back Customers

Posted on 03. Mar, 2010 by .

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I

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Stop Demoting Customers!

Posted on 23. Apr, 2009 by .

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When economic times get tough, we all start to examine expenses and

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