Archive for 'Customer Relationships'

When Fund-Raising Jeopardizes Donor Relationships

Posted on 27. May, 2009 by Terry Vavra.

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NYC’s Channel 13’s conduct of a “special fundraising event” suggests that 13’s fundraising is ruled by RFM. This technique disregards a donor’s relationship with an organization in favor of maximizing immediate revenue generation. It exploits a small segment of a donorbase until they are either dried up or have been chased away.

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Pricing to Preserve Customer Relationships

Posted on 05. May, 2009 by Terry Vavra.

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I just returned from NASCAR at the Richmond International Raceway.  What a blast!
 

Most entertainment and sports events industries appear oblivious to the current recession, having continued to raise admission prices to stratospheric levels.  Not so NASCAR.  The Association has adopted a more realistic pricing strategy.  President of RIR, Doug Fritz explains it this way, “We have [...]

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