Terry Vavra’s Blog

Michael Dell Doesn’t Care About Customers!

Posted on 05. May, 2010 by Terry Vavra.

The Soul of an Organization
I believe the “heart and soul” of an organization is defined by the CEO’s personal core values – especially companies created by a visionary individual.  The ethics and behaviors that the CEO embraces permeate an organization through both formal procedures and indirectly through the culture.  If you accept this premise, then [...]

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Wawa rules!

Posted on 14. Apr, 2010 by Terry Vavra.

Wawa gas stations and convenience stores offer a really good value in convenience food!  Scattered throughout the northeast corridor from their headquarters in Wawa, Pennsylvania, Wawa convenience stores offer a wide variety of prepared-to-order foods.  And that’s what stimulated this blog entry.
I happen to be a big fan of their “built to order” breakfast sandwiches [...]

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Detailers: Personal Calls Morph into Electronic Exchanges

Posted on 15. Mar, 2010 by Terry Vavra.

Who’s the Rep?
I was in my doctor’s office this morning waiting the perfunctory hour.  To pass the time I always try to spot the pharma reps who are seated among us patients in the doctor’s reception.  But, unlike us patients, the pharma detailers are at least getting paid for waiting – though their frustration is [...]

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When Fund-Raising Jeopardizes Donor Relationships

Posted on 27. May, 2009 by Terry Vavra.

NYC’s Channel 13’s conduct of a “special fundraising event” suggests that 13’s fundraising is ruled by RFM. This technique disregards a donor’s relationship with an organization in favor of maximizing immediate revenue generation. It exploits a small segment of a donorbase until they are either dried up or have been chased away.

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Pricing to Preserve Customer Relationships

Posted on 05. May, 2009 by Terry Vavra.

I just returned from NASCAR at the Richmond International Raceway.  What a blast!
 

Most entertainment and sports events industries appear oblivious to the current recession, having continued to raise admission prices to stratospheric levels.  Not so NASCAR.  The Association has adopted a more realistic pricing strategy.  President of RIR, Doug Fritz explains it this way, “We have [...]

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