Archive for 'Customer Relationships'
When Fund-Raising Jeopardizes Donor Relationships
Posted on 27. May, 2009 by Terry Vavra.
NYC’s Channel 13’s conduct of a “special fundraising event” suggests that 13’s fundraising is ruled by RFM. This technique disregards a donor’s relationship with an organization in favor of maximizing immediate revenue generation. It exploits a small segment of a donorbase until they are either dried up or have been chased away.
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Pricing to Preserve Customer Relationships
Posted on 05. May, 2009 by Terry Vavra.
I just returned from NASCAR at the Richmond International Raceway. What a blast!
Most entertainment and sports events industries appear oblivious to the current recession, having continued to raise admission prices to stratospheric levels. Not so NASCAR. The Association has adopted a more realistic pricing strategy. President of RIR, Doug Fritz explains it this way, “We have [...]


Terry Vavra is a world-acknowledged expert in customer retention strategies, having authored (or co-authored) three groundbreaking books. 