Archive for 'Customer Research'

The Truth about Truth in Survey Research

Posted on 14. Jun, 2009 by Terry Vavra.

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We Can’t Trust Survey Respondents?  You’re Kidding Me! 
A journal that I (used to) respect, the Journal of Consumer Research is printing an article in its August issue, that ‘reveals’ a truth that most of us who can remember black and white television were taught in marketing research 101.  This astounding fact, (hold on to your [...]

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