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Archive for 'Customer Research'

Using Industry Norms to Interpret Satisfaction Survey Results

Posted on 06. Jun, 2010 by Terry Vavra.

3

Satisfaction Benchmarks: Goaling for Mediocrity Why are we and our clients always looking to benchmarks to help us interpret our customer feedback?

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The Truth about Truth in Survey Research

Posted on 14. Jun, 2009 by Terry Vavra.

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We Can

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About Terry Vavra



Terry Vavra is a world-acknowledged expert in customer retention strategies, having authored (or co-authored) three groundbreaking books.
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