Archive for 'Customer Research'
Using Industry Norms to Interpret Satisfaction Survey Results
Posted on 06. Jun, 2010 by Terry Vavra.
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Satisfaction Benchmarks: Goaling for Mediocrity Why are we and our clients always looking to benchmarks to help us interpret our customer feedback?
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The Truth about Truth in Survey Research
Posted on 14. Jun, 2009 by Terry Vavra.
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Terry Vavra is a world-acknowledged expert in customer retention strategies, having authored (or co-authored) three groundbreaking books. 