Terry Vavra’s Blog

Why Loyalty Programs Fail

Posted on 04. Nov, 2011 by Terry Vavra.

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Customer loyalty and programs to nurture it are no longer

Posted on 06. Oct, 2011 by Terry Vavra.

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Businesses have learned their lesson; keeping customers (specifically profitable ones) is the ticket to survival.

Posted on 27. Aug, 2011 by Terry Vavra.

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The customer loyalty movement in 2010 has come a long way from its beginnings in the 1990′s.

Posted on 16. May, 2011 by Terry Vavra.

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I’ve driven Audi automobiles for almost as long as I’ve been writing about customer relationships.

Posted on 22. Apr, 2011 by Terry Vavra.

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What an absurd thought you might be thinking.