Archive for 'Loyalty'

Misguided Loyalty Programs

Posted on 10. Mar, 2010 by Terry Vavra.

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In most developed countries these days there is a basic cultural value which recognizes the unquestioned equality of all people - requiring they all be treated with equal respect.  But, as appropriate as this perspective is for cultures, it isn’t a good basic premise for the conduct of business.  If a business manages its customers [...]

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