Archive for 'Marketing Strategy'

Does Your Website Need a Presidential Pardon?

Posted on 03. Nov, 2013 by .

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The Affordable Care Act’s website has needed more than one pardon from President Obama this week.  As internet-driven commerce has become a more important channel to all businesses, the design and build of websites has taken on critical importance.  And, when an enterprise’s primary channel is its website, the build becomes absolutely critical.  As the [...]

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The State of Privacy, Pt. 2: Privacy vs. Sociableness

Posted on 28. Aug, 2013 by .

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In my last post I described the fervor with which the European Union is cracking down on the ‘observation’ of consumers by organizations who are building profiles of consumers’ behavior, browsing habits and shopping routines – both online and off.  New, proposed legislation, the Union’s General Data Protection Regulation, aims to limit some activities and [...]

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The State of Privacy, Part 1: The Right to be Forgotten

Posted on 28. Jul, 2013 by .

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While US citizens and companies are awakening to the spectrum of new opportunities available to them by relationships developed through internet-based marketing programs and social media portals, in contrast, the EU is considering relatively severe restraints for companies and vendors operating through the internet.  It’s a continuation of the EU’s strong stand for personal privacy [...]

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Rodolfo’s Pizza – Under New Management

Posted on 09. Jun, 2013 by .

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I’m always intrigued when I read such banners posted in the windows of businesses…  When a business changes hands, one would generally expect the new owner(s) to have invested in the business because of the business’s profitable performance and its assets.  One very compelling asset of an ongoing business is its following of loyal customers [...]

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Managing Evidence: How to Tilt the Scales in Your Favor

Posted on 01. Dec, 2012 by .

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In legal circles “tampering with evidence” is strictly taboo…it’s grounds for serious penalties.  But in the world of managing customers’ experiences, managing evidence is often not only desirable, it may be a tool necessary for survival! How Perceptive Are Customers? Most customers fail to recognize the quality built into a product or the efforts extended [...]

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