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When Fund-Raising Jeopardizes Donor Relationships

Posted on 27. May, 2009 by Terry Vavra in Customer Relationships

An Open Letter to PBS Channel Thirteen – New York City

Tags: customer scoring, fundraising, RFM

One Response to “When Fund-Raising Jeopardizes Donor Relationships”

  1. Doug Pruden

    01. Jun, 2009

    RFM has been the approach of choice for direct marketers for years and years. For catalogers, for example, it

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Terry Vavra is a world-acknowledged expert in customer retention strategies, having authored (or co-authored) three groundbreaking books.
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