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User Generated Content – Media Power Comes to the People

Posted on 30. May, 2012 by .

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No matter which side of the Facebook/General Motors controversy you stand on, we all recognize that with access to social media consumers are taking a larger part in establishing the image of most brands.  While what consumers say or write to one another has always been important, typically it could be ‘drowned out’ by the [...]

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How Much Should You Like Your Facebook Likes?

Posted on 16. May, 2012 by .

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Does your company have a corporate Facebook page?  Fifty-eight percent of the Fortune 500 do.  But of course having a page is not very meaningful until you also build some traffic. Consider what some have accomplished: Target has been liked on Facebook by 11 million people. Walmart by 15 million. McDonald’s by 19 Million. Starbuck’s [...]

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The Truth about Truth in Survey Research

Posted on 14. Jun, 2009 by .

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We Can’t Trust Survey Respondents?  You’re Kidding Me! A journal that I (used to) respect, the Journal of Consumer Research is printing an article in its August issue, that ‘reveals’ a truth that most of us who can remember black and white television were taught in marketing research 101.  This astounding fact, (hold on to [...]

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