Tag Archives: customer loyalty

Stop Demoting Customers!

Posted on 23. Apr, 2009 by Terry Vavra.

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When economic times get tough, we all start to examine expenses and “tighten our belts”.  But our customers may be easing off in their spending as well.  That’s why I find it particularly ironic that many businesses turn to their customer loyalty programs for savings.  They appear to fool themselves into thinking that if they [...]

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