Tag Archives: customer loyalty
Stop Demoting Customers!
Posted on 23. Apr, 2009 by Terry Vavra.
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When economic times get tough, we all start to examine expenses and “tighten our belts”. But our customers may be easing off in their spending as well. That’s why I find it particularly ironic that many businesses turn to their customer loyalty programs for savings. They appear to fool themselves into thinking that if they [...]


Terry Vavra is a world-acknowledged expert in customer retention strategies, having authored (or co-authored) three groundbreaking books. 