Tag Archives: Customer Recognition

Bloomingdale’s Discovers Loyalty?

Posted on 07. May, 2012 by .

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Even after your corner pretzel vendor discovered the value of nurturing loyalty, venerable, blue chip retailer, Bloomingdale’s only recently announced a loyalty program: the Bloomingdale’s Loyallist!  The Program in Brief Let’s quickly review the “program”….  For every dollar a Loyallist spends (in-store, online or at an outlet) he or she receives one point.  But if [...]

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The ‘Dawn’ of Relationship Marketing – Really?

Posted on 18. Apr, 2012 by .

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Earlier this year, in its January 2, 2012 issue, Advertising Age, the venerable “voice” of Madison Avenue proclaimed that we are now at the “dawn of the relationship era”.     The magazine reports that while chief marketing officers have for the past five years ‘talked the talk’ of consumers taking control, that it is now truly [...]

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A New Year’s Resolution: Examine Your Customerbase!

Posted on 12. Jan, 2012 by .

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Out with the old, in with the new”!  So goes the traditional mantra of the New Year.  To the business person this cry could be interpreted as a challenge to review his/her customerbase; eliminating current costly customers, goaling to attract more profitable customers.  In the spirit of the New Year, let’s reconsider some of the [...]

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Audi is Driving Me Away!

Posted on 16. May, 2011 by .

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I’ve driven Audi automobiles for almost as long as I’ve been writing about customer relationships.  But this parallel is, at best, troubling.  You see Audi isn’t a very good practitioner of CRM and I’m passionate about CRM.  I know I should “vote with my dollars” and abandon the marque, but I do like the engineering [...]

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Stop Demoting Customers!

Posted on 23. Apr, 2009 by .

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When economic times get tough, we all start to examine expenses and “tighten our belts”.  But our customers may be easing off in their spending as well.  That’s why I find it particularly ironic that many businesses turn to their customer loyalty programs for savings.  They appear to fool themselves into thinking that if they [...]

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