Tag Archives: customer scoring

A New Year’s Resolution: Examine Your Customerbase!

Posted on 12. Jan, 2012 by .

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Out with the old, in with the new”!  So goes the traditional mantra of the New Year.  To the business person this cry could be interpreted as a challenge to review his/her customerbase; eliminating current costly customers, goaling to attract more profitable customers.  In the spirit of the New Year, let’s reconsider some of the [...]

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Why Loyalty Programs Fail – Pt. 3

Posted on 04. Nov, 2011 by .

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Customer loyalty and programs to nurture it are no longer ‘tough sells’ to corporate executives.  In fact, the availability of “out of the box” applications may have made them almost too easy a sale.  These “one size fits all” solutions lack the necessary insight into an organization’s actual customers’ needs and interests; consequently they’re prone [...]

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Why So Many Loyalty Programs Fail – Part 2

Posted on 06. Oct, 2011 by .

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Businesses have learned their lesson; keeping customers (specifically profitable ones) is the ticket to survival.  Consequently “loyalty” has become a point of focus among most of today’s CEOs.  And yet we all see loyalty initiatives and programs launched and relaunched, often in a period as short as one or two years!  While all businesses desire [...]

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Why So Many Loyalty Programs Fail – Pt. 1

Posted on 27. Aug, 2011 by .

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The customer loyalty movement in 2010 has come a long way from its beginnings in the 1990’s.  No longer is it necessary to convince companies that they should have a customer loyalty strategy.  Today, most companies actually have one; a scant minority talk avidly about creating one.  And yet a challenge still remains.  The fact [...]

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Customers Aren’t Equal – Don’t Offer Them Equal Benefits!

Posted on 21. Oct, 2010 by .

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Misguided Loyalty Programs In most developed countries there is a basic cultural value which recognizes the unquestioned equality of all people – requiring they all be treated with equal respect.  Egalitarianism is a popular political doctrine and a social philosophy.  But when it comes to running a business, egalitaristic principles shouldn’t prevail!  If a business [...]

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