Tag Archives: Customer win-back

Buying Back Customers

Posted on 03. Mar, 2010 by .

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I’ve often said that businesspeople regularly fail to appreciate customers until they lose them.  Suggest spending money on a customer retention program and businesspeople will find every reason not to.  Yet, when a customer defects, they’ll eagerly throw money at the defecting customer in an attempt to win them back – even when they may [...]

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