Tag Archives: customers as advocates

How Much Should You Like Your Facebook Likes?

Posted on 16. May, 2012 by .

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Does your company have a corporate Facebook page?  Fifty-eight percent of the Fortune 500 do.  But of course having a page is not very meaningful until you also build some traffic. Consider what some have accomplished: Target has been liked on Facebook by 11 million people. Walmart by 15 million. McDonald’s by 19 Million. Starbuck’s [...]

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Curation: An Evolving Trend in Communications

Posted on 25. Apr, 2012 by .

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In his book, Curation Nation, Steve Rosenbaum makes some interesting speculations about the future of information exchange on the internet.  Rosenbaum has previously produced a television show for MTV (MTV Unfiltered) and hosts his own website, Magnify.net. While some pessimistically greet the remarkable explosion of information on the internet with despair, Rosenbaum believes users are [...]

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