Tag Archives: disregarding customers

Audi is Driving Me Away!

Posted on 16. May, 2011 by .

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I’ve driven Audi automobiles for almost as long as I’ve been writing about customer relationships.  But this parallel is, at best, troubling.  You see Audi isn’t a very good practitioner of CRM and I’m passionate about CRM.  I know I should “vote with my dollars” and abandon the marque, but I do like the engineering [...]

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Michael Dell Doesn’t Care About Customers!

Posted on 05. May, 2010 by .

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The Soul of an Organization I believe the “heart and soul” of an organization is defined by the CEO’s personal core values – especially companies created by a visionary individual.  The ethics and behaviors that the CEO embraces permeate an organization through both formal procedures and indirectly through the culture.  If you accept this premise, [...]

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