Tag Archives: emotional bonding

User Generated Content – Media Power Comes to the People

Posted on 30. May, 2012 by .

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No matter which side of the Facebook/General Motors controversy you stand on, we all recognize that with access to social media consumers are taking a larger part in establishing the image of most brands.  While what consumers say or write to one another has always been important, typically it could be ‘drowned out’ by the [...]

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Why Loyalty Programs Fail – Pt. 3

Posted on 04. Nov, 2011 by .

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Customer loyalty and programs to nurture it are no longer ‘tough sells’ to corporate executives.  In fact, the availability of “out of the box” applications may have made them almost too easy a sale.  These “one size fits all” solutions lack the necessary insight into an organization’s actual customers’ needs and interests; consequently they’re prone [...]

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Why So Many Loyalty Programs Fail – Part 2

Posted on 06. Oct, 2011 by .

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Businesses have learned their lesson; keeping customers (specifically profitable ones) is the ticket to survival.  Consequently “loyalty” has become a point of focus among most of today’s CEOs.  And yet we all see loyalty initiatives and programs launched and relaunched, often in a period as short as one or two years!  While all businesses desire [...]

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