Terry Vavra’s Blog

Hyundai Must Believe in Word-of-Mouth, They’re Paying for It!

Posted on 30. May, 2009 by Terry Vavra.

Buy a Hyundai, Become a Spokesperson
The newest roll-out of the Hyundai Assurance Program features a “marketing fee” offered to customers during their first six months of owning a new Hyundai.  One commercial says, “You’ll probably talk to your friends about your new Hyundai, and that’s marketing.  Why shouldn’t you get paid for it? [my interpretation].  [...]

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