Tag Archives: Market Research

Using Industry Norms to Interpret Satisfaction Survey Results

Posted on 06. Jun, 2010 by .


  Why is the satisfaction measurement community and our Clients always looking to benchmarks as a means of  interpreting customer feedback?  It’s so often the case that upon receiving customer satisfaction scores, a corporate executive will ask, “Well, how do these scores compare with the scores our competitors are receiving?”  This question seems to preempt [...]

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