Tag Archives: offline word of mouth

Public vs. Private Word of Mouth

Posted on 11. Apr, 2012 by .

0

Customer centricity (a management philosophy growing in popularity and acceptance) means aligning one’s business and products/services with one’s customers’ desires and needs.  In the past, marketing research initiatives (including, but not limited to): customer satisfaction surveys; comment card programs; and shopper intercept interviews have been used to collect the required insights.  But, these processes are [...]

Continue Reading

How the Social Media ‘Betrayed’ The Hunger Games

Posted on 28. Mar, 2012 by .

0

I’m always interested in predictions; especially those involving forecasts of consumer behavior. Mostly because the future is just that, the future, and therefore is unknowable. But, I’ve also devoted my career to attempting to anticipate customer actions. And so an Ad Age Daily article on Friday (3/23/2012), entitled “Why ‘The Hunger Games’ Won’t Make $100 [...]

Continue Reading