Tag Archives: online word of mouth

User Generated Content – Media Power Comes to the People

Posted on 30. May, 2012 by .

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No matter which side of the Facebook/General Motors controversy you stand on, we all recognize that with access to social media consumers are taking a larger part in establishing the image of most brands.  While what consumers say or write to one another has always been important, typically it could be ‘drowned out’ by the [...]

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Public vs. Private Word of Mouth

Posted on 11. Apr, 2012 by .

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Customer centricity (a management philosophy growing in popularity and acceptance) means aligning one’s business and products/services with one’s customers’ desires and needs.  In the past, marketing research initiatives (including, but not limited to): customer satisfaction surveys; comment card programs; and shopper intercept interviews have been used to collect the required insights.  But, these processes are [...]

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How the Social Media ‘Betrayed’ The Hunger Games

Posted on 28. Mar, 2012 by .

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I’m always interested in predictions; especially those involving forecasts of consumer behavior. Mostly because the future is just that, the future, and therefore is unknowable. But, I’ve also devoted my career to attempting to anticipate customer actions. And so an Ad Age Daily article on Friday (3/23/2012), entitled “Why ‘The Hunger Games’ Won’t Make $100 [...]

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