Tag Archives: RFM

When Fund-Raising Jeopardizes Donor Relationships

Posted on 27. May, 2009 by Terry Vavra.

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NYC’s Channel 13’s conduct of a “special fundraising event” suggests that 13’s fundraising is ruled by RFM. This technique disregards a donor’s relationship with an organization in favor of maximizing immediate revenue generation. It exploits a small segment of a donorbase until they are either dried up or have been chased away.

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