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Terry Vavra’s Blog

Terry Vavra’s Blog

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Terry’s Quote of the Week:

Never put a “bean counter” in charge of your rewards program. You want to grow customers’ loyalty, not balance the books or reduce stated costs.
 
 
 

Articles Available for Download:

  • Measuring the Health of Online Communities
  • Managing Through Rose-Colored Glasses
  • The Impact of Employee and Customer Satisfaction on Retail Sales
  • Driving Share of Wallet with Customer Satisfaction
  • Customer Research, Not Marketing Research
  • Customer Delight and the Bottom Line
  • Is Your SAT Survey Creating Dissatisfied Customers?
  • ISO 9001:2000 And Customer Satisfaction
 
 
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About Terry Vavra



Terry Vavra is a world-acknowledged expert in customer retention strategies, having authored (or co-authored) three groundbreaking books.
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